Haha, the cynical side of me loves this!


Advertising’s love affair with romance goes way back, perhaps to the birth of advertising itself.  People never seem to tire of images that portray intimacy in connection with the act of purchasing.  A recent ad by Paypal seems innocuous enough: a girl wearing a heart-shaped pendant kisses a young man in a suit.  Our eyes soon wander to the adjacent slogan: “Necklace selected.  Privacy protected.”  Another slogan beneath the Paypal logo drives the message home, subtly merging people with objects: “Go for the things you love with confidence.”

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